Brands love partnering with Chris 💜

Video transcript: Hi, I'm Oli, the co founder of Senja IO and I booked Chris to share his story on using Senja so that we could use it within our product onboarding and in our marketing. Chris filmed an amazing video. He absolutely nailed it on the first go and he kept us updated throughout. The price was really, really fair and we were just really grateful for the hard work and passion that Chris put into what he created for us. We definitely want to work with Chris again and highly recommend partnering with him for a sponsorship or content creation opportunity. Thanks Chris.

Video transcript: If you're a creator, you may well have a passionfruit page to help you sell sponsorships. But there's a big difference between an effective passion fruit page that's going to keep you booked and busy and the basic implementation. So today I'm going to point out some of the things that Christopher Nguyen has done to increase the number of inquiries he gets. Take a look at this video and use it as a guide to enhance and test changes to your passion fruit page. Good luck. So the first thing I wanted to point out is just the level of clarity and brevity. So Christopher has made it really clear, this is who I am and this is what I do and this is a great start. Next up, he's used the bundles feature to bundle a series of offerings together. So there's a couple of reasons this is great. One, it means more money for you. Two, I think this type of bundle is actually more effective for the person who's buying the sponsorship because we want to build sort of meaningful relationships with them, not just do one off campaigns. And three, using the discount, we're going to drive some engagement from the potential sponsor. They're going to see it as a bargain and more likely to inquire. So what I might do here is just detail the fact that bundles are more effective in terms of the cost per acquisition or the cost per view that they deliver. So that's something that I would consider adding. But this is a great way to kind of engage people immediately. And then we're going straight into social proof. And this is a series of logos from people who previously advertised. So the visitor is thinking, okay, I'm in good company. Other great businesses have advertised with Christopher. There's a level of trust that this inspires. Then we move into the various platforms and to jump ahead. What Christopher's done really well is break down the three key offerings he has. So that's speaking at events. There's the newsletter offer and there's the LinkedIn offer. And again, we've got lots of brevity. So what does Christopher share? And this copy highlights that there's some strong growth he's seeing. And I think growth shows momentum. And momentum is what other businesses want to be part of. And we're going to see the number of followers, the countries. These are standard passion fruit fields, but it's important to keep them rich and up to date because it helps people visiting to qualify. Then we've got a series of offers, including discounted offers when bundling again. So one sponsored post, two sponsored posts, as well as that. And this is where Christopher really sort of elevates this page. We've got real examples. So for the visitor, there's two things that's happening here. One, they're going to see the number of impressions, which is awesome, and they're going to say, we want that many impressions. And two, they can see literal examples of the type of content Christopher shares. And that means that they don't have to speculate what that content might look like. It's there and it's available. So we have the same sort of structure here for the newsletter. We've got clicks, open rates. These are metrics that you're always going to measure when working with a sponsor. But we also have this bundled offer. And then this is another amazing section. So what we've got here is actually an example of a shout out in the newsletter, but also a deconstruction of how Christopher puts the creative, the ad together. So he is educating the visitor here. He's saying, use urgency. He's saying, I'll include transformation, I'll include social proof, I will build credibility, I will use urgency again. So we've got limited time and this offer. So this is really useful because it's demonstrating Christopher's expertise. And this is how ads work. You can't just put something in your newsletter and expect it to work. You have to be constructing it in a way that drives engagement and action. And then we've got a mention of his other services. So what some people would do here is they would list every single service, even the ones that aren't that popular yet or are his newer channels. And this would then be fighting for attention on this page. So by consolidating the other channels into a kind of small unit, we remove a lot of the noise so that Christopher can focus on the key offerings he has. So this is also a very good tip. Don't inundate your visitor with too many choices. And then finally, we've got a cost for a speaking engagement or a workshop, previous ones here, which is, again, that form of social proof. I've done this, you can trust me, these organizations trust me. And some nice pictures. And again, it's just that show not tell. I can understand the vibe, I can understand the types of event without having to be explained it. So this was a really nice passion fruit page. And Christopher agreed for me to roast it so that I can help other people increase the performance of their passionfruit page. So if you're a creator, don't run the risk of letting your sponsor me or passionfruit page hold you back or not convince potential advertisers this is a critical page in your marketing. Make sure it's working for you. That's it. I'm Ollie. I like to roast landing pages and I help people collect social proof of Sendja. If you like what I'm sharing, I'd love it if you gave me a follow or left a comment. Cheers.